Why A Jockstap?
WHY A JOCKSTRAP?
MARCH 15, 2021
BY JUSTIN GILBERT
I looked down and shook my head. Squinted my eyes. I liked the idea of showing more skin.
A part of me truly wanted the flashy neon rubber band stretched around my waist to work…. But it just wasn’t working for me.
This couldn’t be our option. It was then I knew underwear was lacking a foundation. I needed to feel like me. An honest me. Last year we all spent a considerable amount of time indoors in leisurewear — I realized what was under my clothes was not serving my fluid lifestyle.
“I needed to feel like me.
An honest me.”
I needed form-fitting support with minimal design. No distractions - but a compliment. In addition, I wanted something that encouraged me to experience my body more sensually while wearing it. Feeling good is top priority.
The jockstrap was originally created to support bicycle messengers in the early 1900s. The strap was a practical solution for protection and support. This increased range of motion and fostered maximum mobility.
Our updated minimal jock design is informed by life’s organic shapes and natural contours of the body. Jock 01 is not a decoration, but an extension of our figure. We aim to better accompany true form and physicality.
“JOCK 01 is not a decoration, but an extension of our figure.”
As I designed the concept my body was asking for, and spoke to those feeling the same - I realized I’m not alone.
We all have the self-granted permission to tune in with ourselves.
We have the power to listen to our bodies.
We get to honor our sensual connectivity through every step of our life.
There’s so much to enjoy. Sensual confidence is knowing what makes you feel good.
Ruxwood’s principle of sensual confidence was inspired by my own journey in finding my own. The future of Ruxwood lies in cementing that sensual confidence and openness within ourselves.
“Our design concepts will always revolve around helping others tune into their senses.”
We create tools to bridge that gap.
Tune into yourself now via our app Blackbook — a journal to track your sensual experiences. Blackbook is an initiative to spread awareness of sensual understanding, sexual health, and deepening the relationship between one’s own sensuality and their awareness of it.
Gain awareness of your sensual desires, needs, and habits by journaling your experiences.
Sensual awareness. That’s where we’re headed.
We believe it’s so good to feel this way. We believe it should be encouraged. Are you comfortable to feel deeper with us? Discover the inner workings of your sensualities.
