RUXWOOD FOUNDATION
The following serves as the base of RUXWOOD’s ethos, demographic, and artistic direction. It also expresses our overall vision and future goals.
RUXWOOD IS A SENSUAL LIFESTYLE BRAND
We are changing the conversation on sensuality by designing thoughtful, sensuality-focused products.
OUR VALUES
CONFIDENCE
WELLNESS
DIVERSITY
SENSUALITY
DESIGN
OUR TONE
CASUAL
INTENTIONAL
IDEALISTIC
WHAT WE CURRENTLY OFFER
JOCK 01
JOCK 01 is the first product of RUXWOOD. This product brought a thoughtfully designed undergarment to a market that lacked well-designed and inclusively branded jockstraps.
The thoughtful design encapsulates athletic support, yet its sensual design solidifies its purpose to an everyday undergarment. This product reflects our values of minimal design, confidence at an accessible price point.
BLACKBOOK
BLACKBOOK is a journal to log your sensual experiences. The app promotes self-reflection and growth while on your sensual journey.
Users can organize their experiences by name and/or date and see their records of past experiences with a certain partner, or over a course of time.
LAUNCH RESULTS — SALES
JOCK 01 has a 90% margin that sold out 1200 units at $34.95 within 3 weeks of launching.
A total of $51,000.
Upon selling out we continued to convert $10,000 in preorder sales alone for our next shipment.
LAUNCH RESULTS — SOCIAL
We were also able to organically grow our Instagram + Twitter following to 7K and 3.5K without paid ads.
But more than numbers, we’ve been able to cultivate a community who believes in our values, our products, and our vision for a more inclusive and design-forward future.
JOURNAL
Our journal is an editorial platform where we highlight writers with unique perspectives and help share their experiences with our growing audience.
Click each post to learn more.
AUDIENCE
THEY’RE WATCHING EUPHORIA — THEY’RE LISTENING TO FKA TWIGS — THEY CARE ABOUT THE ENVIRONMENT— THEY UNDERSTAND WHY BLACK LIVES MATTER — THEY’RE INTERESTED IN ART + MUSIC — THEY’RE LOOKING INTO CONSCIOUS BEVERAGES — THEY HATE THEIR PHONE AS MUCH AS THEY LOVE THEIR PHONE — THEY HAVE A FREELANCE SKILL — THEY BELIEVE IN QUEER RIGHTS PERIOD.
COMING NEXT
BRIEF 01
A comfortable unisex brief that can be worn under clothes or in the water.
OIL 01
A 100% cold-pressed argan oil that can be used for the body, hair, and face.
WE ARE
PROGRESSIVE — TRADITIONAL
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EXCLUSIVE — ACCESSIBLE
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CORPORATE — FRIENDLY
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SERIOUS — FUN/WHIMSICAL
••••••••• •
UNDERSTATED — FLASHY
••••••• ••
SIMPLE — COMPLEX
••••••••• •
CITY/URBAN — NATURAL
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DISRUPTIVE — FAMILIAR
•••••• ••••
GUIDING PRINCIPLE
SENSUALITY
There’s a sensual part to us, to everyone. Nobody can define the rules to someone else’s sexuality. How they choose to present and explore it is their choice. We celebrate all who feel the same way and hope to inspire others to partake in this practice with us.
GUIDING PRINCIPLE
DESIGN
Our love for design and art inspires the way we live. The beauty of simplicity and the freedom of expression drive us. If we’re being honest, not many brands are doing this without pandering to elites. It’s possible to live in a world where thoughtful reduction isn’t just for the upper class, but something everyone can try out for their own lives.
BRAND MUSES
PHOTO DIRECTION
PEOPLE
PHOTO DIRECTION
TEXTURE / PRODUCT
DESIGN DIRECTION
TYPE / WEB
